Putters are on the brain here at Cleveland Golf HQ this week, as we just released our new Cleveland Classics Putter line. I got a chance to sit down with Adam Sheldon, our Business Unit Leader of Putters and talk about the new line.
What is the first step in designing a new putter?
Finding something that is pleasing to the eye. How to make them more technologically focused without losing some of the influence that has been trained to peoples eyes throughout the years.
How do you balance the visual aspect of a putter with the technology? Do you ever need to make sacrifices?
Sometimes, some technologies require more complex design and we need to step outside the norm of the classic shape. You need to compromise sometimes with weight, if you want to put a face insert and you need to take weight out, you still need to put that weight in somewhere else. That affects the design, the top line thickness, sometimes you need to make the top line a little thicker to keep the structure stable.
What do the tour players look for in a putter compared to an average player?
Some tour players seem to be set in their ways, but then again other staffers are always willing to try new designs. Most average players are searching for new technologies to improve their game; they seem to be more willing to step outside of the box.
What is the biggest change or innovation in the new line of Cleveland Classics Putters?
What we have done is still incorporate the classic shape with a little bit of modern technology. Really the biggest thing is that we CNC Machine the face. A lot of other products out there are hand polished on the face. The CNC Machine creates a very flat surface, tolerances which are used in the aircraft industry that are accurate to .0005 inches, which is equivalent to 1/6th of the width of a piece of paper. We can dial them in really close using CNC, so it is an incredibly flat face, which is obviously huge.
Where do you see putters going the next 10, 20 and 50 years into the future?
I see people experimenting with new weighting options, different finishes or more appealing aesthetics as well. There will always be advancements in new materials and alignment. Who knows what the future could hold.
You can check out the new putter line in more detail here… http://clevelandgolf.com/US_putters.html
What does everyone think?